Welcome to the Adire Fashion Campaign (April 2025), where bold tie-dye meets modern design! As a graphic designer at The Future Brand, I crafted a dynamic identity celebrating Adire’s rich, hand-dyed textures.
The logo, set in Montserrat Alternates Medium with a glowing #C9A87C “i,” bursts with energy in a 10-second After Effects video—complete with whooshes, crackles, and a swirling tie-dye splash.
The lookbook, spanning 9 pages, showcases dresses and shirts across vibrant spreads. Using Photoshop, I transformed these pages into stunning mockups, placing them in magazines and tablets with organic textures and wavy #8D5524 borders.
This project pushed me to blend motion graphics and static design, reflecting 2025’s craft-driven trends.
Explore the video to see Adire come alive!
Skills: Logo Design, After Effects, Photoshop, Mockup Design
Tools: Adobe InDesign, After Effects, Photoshop
#AdireBold #GraphicDesign #Portfolio2025
